Hamada could become your next favorite script font
| ! Welcome to the Current Issue of the LinoLetter ! |
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Introduction:
This month, we introduce a new typeface from Akira Kobayashi based on the calligraphic work of Englishman Gaynor Goffe. Named Hamada™, this script offers a wide, free-flowing hand with many alternates. Next, get reacquainted with the best new and original Linotype faces from the past 10 years. “Reacquaint” is certainly the word we intend; you’ve already seen these designs in your visual environment for some time. A few fonts that may not be as familiar to you are the webshop’s new offerings for this season’s upcoming festivities. Ready to get to work on this year’s holiday cards? Another year-end tradition dear to us is the selection of the best annual reports designed in Germany. The renowned competition has selected its winners once again, and just as in previous years, many of the firms that came out on top chose our Compatil® type system! Learn more about the results below.
Have fonts of fun!
 | Linotype’s Hamada typeface is a powerfully built script design that brings the work of English calligrapher Gaynor Goffe into the digital world. It captures the feeling of the pen on the page; ink edges out from the contours, and moves across curves, letters, and lines! This creates a delightful image, especially in larger point sizes. Thanks to the OpenType® font format, Hamada creates an impression very much like that of real calligraphy – an effect that is similar to Linotype’s famous Zapfino® typeface. Most of the letters in Hamada have alternate forms. The typeface also includes a number of ligatures, as well as swashes to appear at the end of a line of text. Hamada is a contemporary typeface for the 21st century, not only because of its technical sophistication, but also because of its casual, loose appearance and wide character. |
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 | Since the late 1990s, Linotype has brought new typefaces onto the market that have changed the way the world communicates. Many of our fonts are found on computers in all parts of the globe, and a few have even become household names – at least among graphic designers! To celebrate our contribution to visual design, we’ve created a new page on our website highlighting more than 50 typeface families from the past 10 years that we believe have made a difference. Aside from Platinum Collection faces like Linotype Univers® and Optima nova®, you’ll find great workhorse sans serif families like Agilita® and Linotype Gothic™. Also included are typefaces for signage, like Vialog®, and typefaces for cartography, like Cisalpin™. Additionally, this page includes a few surprises, like the Diverda™ type system, the brilliant serif Linotype Really™, and the Scandinavian display type Noa™. Finally, no review of the past ten years would be complete without the many script faces that have shaped our environment. In addition to our famous Zapfino, this page presents other gems like Linotype Ego™, Expectation™, Pirouette™, and Sunetta™. |
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 | Soon, the time to begin creating holiday pieces, cards, and gifts will be upon many designers. Choosing the right font helps lend a special message to your greetings, and good graphic symbols and pictograms do even more so! In 2007, Linotype added a number of new holiday-themed, or otherwise festive types to our site to come to your rescue. In addition to many of our classic selections, 14 diverse families are now available, including seven script-like designs, four other alphabets, and three symbol collections. Let us introduce you to Civilité MJ™ or Stuyvesant™ for flair, Colonna® or Monotype Engravers™ Old English for formality, or Mini Pics™ Snowflakes and Xmas™ for whimsicality! |
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 | Every year, Germany’s prestigious “Manager Magazin” (yes, without the “e”) reviews the annual reports from publicly traded companies on German-speaking stock exchanges. Ranked in terms of their design, as well as by stock market sector, this competition gives a great overview of German corporate design and identity. Once again, the 2007 results show that many corporations set their 2006 annual reports with Linotype typefaces. And one of our designs that often comes up among the top performers is the Compatil type system. For loyal LinoLetter readers, this will come as no surprise ... last year’s results showed great examples of Compatil in use as well. |
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 | Shopping for a holiday gift for your favorite type lover? Search no further! We’ve created a colorful wall calendar mixing the most popular and beautiful Linotype fonts together with colors and creative layouts to accompany you throughout the year. The calendar offers new surprises and delights each month; this is the perfect addition to any home, classroom, or design studio wall! |
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 | At Linotype.com, we keyword our fonts to help customers find the right product quickly. While you can search by keyword, it is also possible to view all of our website’s hundreds of keywords on a single page! Here, they are listed alphabetically, with each example linking to a selection of typefaces that align with the meaning. Our list was largely compiled by analyzing the queries that customers enter into the “search” window of our webshop. |
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We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com
The next issue of this newsletter will be published and dropped in your mailbox in December 2007.
Your Linotype Online Team
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This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.
Linotype is a registered trademark of Linotype GmbH which may be registered in certain jurisdictions. Cisalpin, Diverda, Expectation, Linotype Ego, Linotype Gothic, Linotype Really, Noa, Pirouette, Sunetta and Xmas are trademarks of Linotype GmbH and may be registered in certain jurisdictions. Univers is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. Agilita, Compatil, Optima nova, Vialog and Zapfino are trademarks of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Linotype Library is a trademark of Linotype GmbH which may be registered in certain jurisdictions.
ATM and Acrobat Reader are trademarks of Adobe Systems Inc. which may be registered in certain jurisdictions.
Adobe, Adobe Type Manager and PostScript are registered trademarks of Adobe Systems Inc. Acrobat is a trademark of Adobe Systems Inc.
Macintosh is a registered trademark of Apple Computer Inc.
TrueType is a trademark of Apple Computer, Inc.
Apple is a registered trademark of Apple Inc.
Civilite MJ is a trademark of Majus Corporation and may be registered in certain jurisdictions.
OpenType is a trademark of Microsoft Corporation in the United States and/or other countries.
Microsoft is a registered trademark of Microsoft Corporation. Windows is a trademark of Microsoft Corporation.
Mini Pics and Stuyvesant are trademarks of Monotype Imaging Inc. and may be registered in certain jurisdictions.
Engravers is a trademark of The Monotype Corporation and may be registered in certain jurisdictions.
Colonna is a trademark of The Monotype Corporation registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.
