The diversity of the slab serif, and one free font!
| ! Welcome to the Current Issue of the LinoLetter ! |
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Introduction:
This month’s LinoLetter represents a voyage through various typographical styles and historical periods. We begin by introducing our readers to slab serif typefaces, which first came to prominence in Britain two centuries ago. A more recent slab serif typeface, Diverda™ Serif, is also the subject of a special promotion through August 15th! The next typeface on the list, our new Cosmiqua™, blends styles and trends from several times and places; we hope it will set a new tone with each of you today. Monotype Gallia™, our third item for July, is a classic display typeface from our archives worth discovering. And last but not least – and on a more serious note – we present our Funeral Value Pack for your consideration.
Have fonts of fun!
 | Slab serif typefaces remain an ever-popular genre in graphic design and visual communication. For more than 200 years, designers, printers, and newsmakers have loved these forms and their various permutations. In a new Font Feature on Linotype.com, we’ve classified more than 40 of our favorite slab serif families into five categories. We hope that this makes finding the best slab serif magic easier than ever before. To spread around more love for slab serifs, we are offering a font from a recently released typeface to all customers who make a purchase on our webshop – free of charge – through August 15th: Diverda Serif Medium, by Daniel Lanz. |
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 | World premiere: Cosmiqua is a newly released, lively serif family from Akira Kobayashi. Inspired by advertising design from the 1950s, Cosmiqua joins formal italics with casual handwriting and 19th century British style, creating letterforms that exude hope for the future while appearing a little odd and kitschy! Cosmiqua itself is an amalgamation of the French word “cosmique,” meaning cosmic, and “Antiqua,” the German term for a serif typeface. Although the family was originally conceived for display uses, it is a serviceable text face as well. Cosmiqua ships as a family of five weights, each with an Italic. All ten of the fonts include oldstyle figures from the Linotype OpenType Com character set, which supports 48 languages and which runs on both the Mac OS and Windows platforms. |
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 | Wadsworth A. Parker created the original Gallia design for ATF in 1927; Monotype Gallia was released in 1928. Its design embodies the spirit and style of the American Art Deco age as well as that of the “Roaring 20s.” Use Monotype Gallia, which is all caps, to set a superb headline or to jazz up a packaging project. The typeface has also been known to lend a great effect to signs, menus, invitations, and stationary. A number of swash-like alternates for certain letters are included. |
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 | As a designer, one never knows when one will be called upon to create a funeral announcement on short notice. As Scouts across the world remind us, it is best to be prepared. Linotype has recently released a Funeral Value Pack, which includes five solemn fonts appropriate for the setting of traditional death and funeral announcements. Each of these typefaces speaks in their own unique voice. The five typefaces are Fette Gotisch, Wilhelm Klingspor Gotisch™, Omnia™, Scriptuale™ Semi Bold, and ITC Golden Cockerel™. |
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 | Linotype employees often travel to international design conferences to meet directly with our customers. |
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 | In order to help celebrate Helvetica’s 50th birthday, Linotype has organized the Helvetica NOW design contest. Entries to this competition will be accepted online from July 4 to October 4, 2007. Submit your work today! |
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We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com
The next issue of this newsletter will be published and dropped in your mailbox in August 2007.
Your Linotype Online Team
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This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.
Linotype is a registered trademark of Linotype GmbH which may be registered in certain jurisdictions. Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. Diverda, Fette Gotisch, Omnia, Scriptuale and Wilhelm Klingspor Gotisch are trademarks of Linotype GmbH and may be registered in certain jurisdictions. Cosmiqua is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
ITC Golden Cockerel is a trademark of International Typeface Corporation and may be registered in certain jurisdictions.
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent & Trademark Office and may be registered in certain other jurisdictions.
Gallia is a trademark of The Monotype Corporation and may be registered in certain jurisdictions.
For further information do not hesitate to contact us via:
Copyright © 2009 Linotype GmbH. All rights reserved.
We reserve the right of errors and changes.
