CorporateType

In our globalised international economy, globally effective communication is an essential requirement. It is because of its corporate identity and associated corporate design that your company can be recognised throughout the world.
The use of logos, a particular colour scheme and even promotional jingles can considerably increase the level of recognition. One major element of any corporate identity is the corporate typeface employed. A typeface not only conveys the message and vision of your company but, more importantly, also expresses your business culture and, in association with the other elements of your corporate design, makes your corporate profile unique and unmistakable.

But it is not just external communication that is important for businesses active in the global market. The ease of movement of information and documentation within a company is also a significant factor. Templates are becoming increasingly important in this context. The use of standardised font software is a basic prerequisite if templates are to be employed.

While it is necessary to have the facility to transfer documentation rapidly across international boundaries, it is also necessary to be able to secure that documentation over the long term. For many companies, it is absolutely essential that they can still access documents and process them many years later.