Rusticana™ Font Family

Rusticana™ Roman (Linotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Rusticana™ Borders (Linotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Rusticana Complete Family Pack (Linotype Originals) More details ... Add to shopping cart Price from: US$ 55.00

Adrian Frutiger has spent decades working very closely with Linotype. In the many years of this fruitful collaboration, we’ve accumulated a number of photographs of Adrian Frutiger. These images show glimpses of the different periods and highlights of his life so far, including pictures of him working in his studio, moments of him along with his typefaces, and even more recent shots of him working together with Akira Kobayashi. We hope that you enjoy browsing through these images.

Frutiger® – the sans serif classic. Get the original from Linotype as single fonts, in a Value Pack, or on CD. About Frutiger Famous type designer Adrian Frutiger created a masterpiece with this typeface. Faced with the challenge of designing an exceptionally legible type for the signs of the Charles de Gaulle Airport in Paris, he developed the now legendary Frutiger in 1968. The original Linotype typeface has since been expanded to include 14 weights and is of course not just [...]

Über die Lesbarkeit Unter dem Einfluss der verschieden Druckverfahren hat die lateinische Textschrift subtile Formveränderungen erfahren. Grundsätzlich neue Formen sind jedoch keine entstanden. Als Demonstration dafür sind acht a in den meistgelesenen Schriftstilen mit einem Drehraster versehen und übereinander kopiert. Das Resultat zeigt eine erstaunliche Übereinstimmung.

Portrait We can read because we perceive elements and forms which are familiar to us. So in order to even recognize words, we must first decipher the elements which make up the shapes of the letters – a process which involves the interplay of myriad aspects. To a certain degree, many of us are aware of these aspects. Yet Adrian Frutiger knows about such shifting dynamics in perception in a way no other person can, as he has been instrumental in researching the subject and over several decades [...]

OCR™ OCR A and OCR B are standardized, monospaced fonts designed for "Optical Character Recognition" on electronic devices. OCR A was developed to meet the standards set by the American National Standards Institute in 1966 for the processing of documents by banks, credit card companies and similar businesses. This font was intended to be "read" by scanning devices, and not necessarily by humans. However, because of its "techno" look, it has been re-discovered for advertising and display [...]

Like Herculanum and Pompeijana , Rusticana™ is one of Adrian Frutiger's contributions to the "Type Before Gutenberg" series. Linotype invited accomplished designers and calligraphers to create new interpretations of scripts from the centuries before Gutenberg's revolutionary invention. Rusticana's historical roots go back to the Roman Capitalis; the engraved, all-cap writing of ancient Rome that reached its peak in the first century. From this style evolved other Roman forms, and this one was particularly good for text on bronze, as opposed to stone. With its chiseled and playfully geometric letterforms, Rusticana has an earthy, artisan-like appearance. Use it for display typography in magazines, invitations, and advertising. Rusticana also has a companion set of ornamental borders.