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Optima, designed by Hermann Zapf, combines the clarity of Modern Face with the objectivity of sans-serif typefaces. He was influenced by the stone inlay alphabets of Roman Antiquity as well as typefaces of the early Renaissance. The clear, elegant characters of Optima can often be seen in advertisements, especially for cosmetics.
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Optima and Optima nova are trademarks of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
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Copyright © 2008 Linotype GmbH. All rights reserved.
We reserve the right of errors and changes.
